ACT - The Association of Christian Teachers

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Not marketing, but bragging

Not marketing, but bragging

Why is it that every college in the UK – and, come to that, every other educational institution in the Western world, from nurseries through to universities – has become such a terrible braggart? You only have to drive by one and take in the banners hanging from the railings to see what I mean. It's like those placards for ailing shows you find outside theatres in the West End of London. But instead of " 'Brilliant' – Daily Mail", they say things like " 'Second best faith sixth form in south-east Scunthorpe' – Good Colleges Guide" or " 'Good with improving features' – Ofsted".
read more from this TES article


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