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DfE launches teacher recruitment programme.

DfE launches teacher recruitment programme.

The Department for Education (DfE) UK aims to drive recruitment by highlighting the quintessential role teachers' play in students’ life in a new advertising campaign.

The campaign is titled 'Every Lesson Shapes A Life' and is the first to be conceptualised by Havas London and features the story of a girl at various stages in her life; i.e. from her first day at school to the final day and highlights how at every stage teachers guide her through both good and bad.

Every Lesson Shapes a Life will debut on TV during Coronation Street at 20:45hrs tonight (Monday 1 October) with a 60’ edit, which will also appear in cinema during October. A 30’ edit will also air on TV and video on demand through to 6 November.

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